{"id":1342,"date":"2018-06-04T00:00:00","date_gmt":"2018-06-04T00:00:00","guid":{"rendered":"https:\/\/blog.deepki.com\/glossary\/transformation-digitale-du-retail\/"},"modified":"2023-01-30T10:55:17","modified_gmt":"2023-01-30T09:55:17","slug":"transformation-digitale-du-retail","status":"publish","type":"glossary","link":"https:\/\/www.deepki.com\/fr\/glossaire\/transformation-digitale-du-retail\/","title":{"rendered":"Transformation digitale du Retail"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Qu\u2019est-ce que la transformation digitale ?<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La transformation digitale d\u00e9signe <strong>la d\u00e9mat\u00e9rialisation des donn\u00e9es<\/strong> afin de <strong>faciliter les \u00e9changes au sein des\u00a0plateformes de e-commerce<\/strong>, des bases de donn\u00e9es stock\u00e9es sur des serveurs ou bien encore les \u00e9changes de monnaies virtuelles. <strong>La transformation digitale est lanc\u00e9e<\/strong> et se r\u00e9pand progressivement <strong>\u00e0 tous les secteurs.<\/strong> \u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>La transformation digitale au service de l&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique du Retail<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u2019efficacit\u00e9 \u00e9nerg\u00e9tique est l\u2019un des enjeux principaux du secteur du Retail. En effet, <strong>beaucoup d\u2019enseignes de distribution prennent progressivement conscience de leur impact environnemental<\/strong> et souhaitent mieux ma\u00eetriser leur consommation \u00e9nerg\u00e9tique. En laissant leurs luminaires allum\u00e9s jour et nuit pour l\u2019\u00e9clairage et la mise en valeur de leurs produits ou bien en laissant allum\u00e9s leurs nombreux frigidaires pour garder les produits au frais, <strong>les enseignes de distribution s\u2019imposent comme des entit\u00e9s particuli\u00e8rement \u00e9nergivores.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Au vu de ces constats, beaucoup d\u2019enseignes font le choix de <strong>s\u2019orienter vers une approche plus respectueuse de l\u2019environnement<\/strong> et d\u00e9cident ainsi d\u2019avoir recours \u00e0 la data afin de faciliter la mise en place de leur d\u00e9marche d\u2019efficacit\u00e9 \u00e9nerg\u00e9tique.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Les bonnes pratiques \u00e0 suivre pour faciliter la transformation digitale des enseignes de distribution<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Afin de faciliter la mise en place de leur d\u00e9marche de transformation digitale, les enseignes de distribution peuvent :<\/strong><\/p>\n<ul>\n<li><b>Collecter automatiquement toutes les donn\u00e9es relatives \u00e0 leurs magasins<\/b><span style=\"font-weight: 400;\"> : Cette \u00e9tape permet de recueillir toutes les informations n\u00e9cessaires \u00e0 la gestion du parc immobilier afin d&rsquo;initier la d\u00e9marche de transformation digitale. Les donn\u00e9es \u00e0 recueillir sont principalement :<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><em><strong>Les donn\u00e9es \u00e9nerg\u00e9tiques<\/strong><span style=\"font-weight: 400;\">\u00a0qui repr\u00e9sentent toutes les factures de fluides : \u00e9lectricit\u00e9, gaz, eau&#8230;<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\"><strong>Les donn\u00e9es patrimoniales<\/strong><\/span><span style=\"font-weight: 400;\"> qui regroupent toutes les donn\u00e9es relatives aux aspects physiques du b\u00e2timent\u00a0: surface, localisation, \u00e9quipements utilis\u00e9s&#8230;<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\"><strong>Les donn\u00e9es d\u2019activit\u00e9<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">qui rassemblent les informations li\u00e9es \u00e0 l\u2019activit\u00e9 de l\u2019enseigne\u00a0: date d\u2019ouverture, horaires d\u2019ouverture et de fermeture, nombre d\u2019employ\u00e9es&#8230;<\/span><\/em><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: right; padding-left: 40px;\"><span style=\"color: #000000;\"><em><span style=\"font-weight: 400;\">\u00c0 lire \u00e9galement : <a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/retour-experience-gammvert\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retour d\u2019exp\u00e9rience GammVert : r\u00e9duire efficacement sa consommation d\u2019\u00e9nergie gr\u00e2ce \u00e0 la data<\/a><\/span><\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><b>Centraliser les donn\u00e9es au sein d\u2019un outil unique <\/b><span style=\"font-weight: 400;\">: La centralisation de toutes les donn\u00e9es pr\u00e9alablement collect\u00e9es au m\u00eame endroit permet de faciliter la recherche d\u2019informations et r\u00e9sulte en un gain de temps pr\u00e9cieux. Cette \u00e9tape permet \u00e9galement d\u2019aider les utilisateurs \u00e0 obtenir une vision globale de leur parc immobilier et \u00e0 mieux comprendre leurs consommations.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><b>D\u00e9tecter les d\u00e9rives de consommation<\/b><span style=\"font-weight: 400;\">\u00a0: Gr\u00e2ce \u00e0 l\u2019utilisation d\u2019algorithmes, il devient possible d\u2019automatiser la d\u00e9tection d\u2019anomalies de consommation. Par exemple, il devient possible de d\u00e9tecter des \u00e9quipements restant allum\u00e9s inutilement en dehors des horaires d\u2019ouverture des magasins.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em><span style=\"font-weight: 400;\">\u00c0 lire \u00e9galement : <\/span><\/em><a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/retail-algorithme-gaspillage-energetique\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Retour d\u2019exp\u00e9rience sur un algorithme qui lutte contre le gaspillage \u00e9nerg\u00e9tique dans le Retail<\/em><br \/><\/span><\/a><\/span><\/p>\n<ul>\n<li><b>D\u00e9terminer les actions\u00a0\u00e0 mettre en oeuvre<\/b><span style=\"font-weight: 400;\">\u00a0: Une fois les \u00e9carts de consommation d\u00e9tect\u00e9s et leur cause identifi\u00e9e, il devient possible de mettre en \u0153uvre des actions concr\u00e8tes pour pouvoir y rem\u00e9dier. Par exemple, en cas d\u2019\u00e9quipements de chauffage mal r\u00e9gul\u00e9s, il devient possible de contacter le mainteneur afin de mettre en place des actions de r\u00e9gulation. Ce type d\u2019action pouvant rapporter plusieurs dizaines de milliers d\u2019euros, sans gros investissement n\u00e9cessaire.<\/span><\/li>\n<li><b>Suivre les \u00e9conomies d\u2019\u00e9nergie r\u00e9alis\u00e9es<\/b><span style=\"font-weight: 400;\"> : La derni\u00e8re \u00e9tape consiste \u00e0 suivre de mani\u00e8re constante les actions et les<span style=\"color: #000000;\"> gains r\u00e9alis\u00e9s, notamment gr\u00e2ce \u00e0 la mise en place d\u2019un reporting r\u00e9gulier. En effet, il est indispensable de suivre les \u00e9volutions de consommation et l\u2019impact des actions men\u00e9es sur le long terme.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em><span style=\"font-weight: 400;\">\u00c0 lire \u00e9galement : <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/gisements-economies-kiloutou\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Les bonnes pratiques \u00e0 suivre pour identifier rapidement des gisements d\u2019\u00e9conomies. Kiloutou t\u00e9moigne<\/span><\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>En suivant ces bonnes pratiques, les enseignes du Retail b\u00e9n\u00e9ficient d\u00e9sormais de toutes les cl\u00e9s en main pour r\u00e9aliser des \u00e9conomies d\u2019\u00e9nergie tout en s\u2019inscrivant dans une d\u00e9marche de transformation digitale.<\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/content.deepki.com\/fr_deepki_livre_blanc_retail?utm_medium=organic&amp;utm_source=blog_cta&amp;utm_campaign=OTHER&amp;utm_content=blog_article&amp;utm_term=retail_white_paper\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-1024x408.png\" alt=\"\" class=\"wp-image-71481\" srcset=\"https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-1024x408.png 1024w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-300x120.png 300w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-768x306.png 768w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-1536x612.png 1536w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-2048x816.png 2048w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-80x32.png 80w, https:\/\/www.deepki.com\/web\/wp-content\/uploads\/2018\/10\/FR_CTA_RETAIL_WP-260x104.png 260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que la transformation digitale ? La transformation digitale d\u00e9signe la d\u00e9mat\u00e9rialisation des donn\u00e9es afin de faciliter les \u00e9changes au sein des\u00a0plateformes de e-commerce, des bases de donn\u00e9es stock\u00e9es sur des serveurs ou bien encore les \u00e9changes de monnaies virtuelles. La transformation digitale est lanc\u00e9e et se r\u00e9pand progressivement \u00e0 tous les secteurs. \u00a0 La [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":1343,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-1342","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation digitale du Retail - Deepki<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les bonnes pratiques \u00e0 suivre pour faciliter la transformation digitale des enseignes de distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/transformation-digitale-du-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation digitale du Retail - 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