{"id":12,"date":"2016-05-04T00:00:00","date_gmt":"2016-05-03T22:00:00","guid":{"rendered":"https:\/\/blog.deepki.com\/2016\/05\/04\/big-data-immobilier-relation-intelligente-a-construire\/"},"modified":"2023-05-23T11:32:08","modified_gmt":"2023-05-23T09:32:08","slug":"big-data-immobilier-relation-intelligente-a-construire","status":"publish","type":"post","link":"https:\/\/www.deepki.com\/fr\/blog\/big-data-immobilier-relation-intelligente-a-construire\/","title":{"rendered":"Big Data et immobilier : une relation intelligente \u00e0 construire !"},"content":{"rendered":"<p style=\"text-align: justify;\"><span class=\"dropcap\">L<\/span>\u2019\u00e8re du Big Data bat son plein. Avec ses 3 V (Volum\u00e9trie, V\u00e9locit\u00e9 et Vari\u00e9t\u00e9), le Big Data envahit tous les secteurs d\u2019activit\u00e9 int\u00e9ress\u00e9s par le brassage et la structuration de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes. En effet, leur compilation et leur traitement conduisent le plus souvent \u00e0 un contenu riche et intelligible. Le secteur immobilier est de plus en plus gourmand en donn\u00e9es comportementales, g\u00e9omarketing, m\u00e9t\u00e9orologiques, \u00e9nerg\u00e9tiques&#8230;<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La <\/span><b>digitalisation<\/b><span style=\"font-weight: 400;\"> progressive de l\u2019immobilier va contribuer :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00e0 optimiser la commercialisation de nouveaux biens,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00e0 pr\u00e9venir le risque d\u2019obsolescence des b\u00e2timents,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00e0 favoriser dans le m\u00eame temps l\u2019efficience <\/span><b>\u00e9nerg\u00e9tique<\/b><span style=\"font-weight: 400;\"> des b\u00e2timents.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Des nouvelles sources de ciblage et de pr\u00e9diction<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Pour les transactions<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Trouver un acqu\u00e9reur m\u00fbr et solvable pour un produit immobilier peut \u00eatre facilit\u00e9 si on recourt au <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> pour s\u00e9lectionner la perle rare (comme aux Etats-Unis, en se basant sur diff\u00e9rents crit\u00e8res : date du dernier investissement, nombre et \u00e2ge des enfants, salaires, professions, lieu de r\u00e9sidence\u2026). \u00c0 ce stade, la France recueille seulement les informations li\u00e9es aux comportements qui laissent des traces sur le web : clic, t\u00e9l\u00e9chargement\u2026<\/span><\/span><\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><b><b>Pour la construction<\/b><\/b><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00c0 l\u2019\u00e9chelle d\u2019un quartier, cela para\u00eet d\u00e9j\u00e0 prometteur pour les affaires&#8230; Mais au niveau d\u2019une ville ou d\u2019un d\u00e9partement, le <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"> est susceptible d\u2019orienter grandement les programmes et chantiers du b\u00e2timent. En effet, certains indicateurs chiffr\u00e9s existants peuvent aider \u00e0 l\u2019implantation d\u2019un projet immobilier ou au choix du gros \u0153uvre :<\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><b>Indice de Tension Immobili\u00e8re d\u2019un quartier<\/b><span style=\"font-weight: 400;\"> (ce ratio permet de d\u00e9finir par zone g\u00e9ographique le nombre d\u2019acheteurs potentiels pour un m\u00eame bien, d\u00e9terminant en quelque sorte son attractivit\u00e9),<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><b style=\"font-size: inherit;\">Calcul du bilan carbone <\/b><span style=\"font-weight: 400;\">attendu pour la construction, en fonction des syst\u00e8mes et mat\u00e9riaux choisis (ceci aura un impact sur la capitalisation, notamment en cas d\u2019obtention du label HQE).<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La ma\u00eetrise de la donn\u00e9e utile fournit aux constructeurs un avantage concurrentiel certain. Il s\u2019agit de prendre en compte les <b>donn\u00e9es contextuelles<\/b><span style=\"font-weight: 400;\"> qui vont conf\u00e9rer de la valeur au futur bien immobilier : situation g\u00e9ographique, <a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/performance-energetique\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance \u00e9nerg\u00e9tique<\/a>, architecture, services et commerces\u2026 L\u2019<a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/isr-investissement-socialement-responsable\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investissement Socialement Responsable<\/a> (<\/span><b>ISR<\/b><span style=\"font-weight: 400;\">) est une r\u00e9ponse pour coller aux tendances et nouvelles normes de notre soci\u00e9t\u00e9 en mati\u00e8re d\u2019immobilier.<\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><b><b>Pour la r\u00e9novation<\/b><\/b><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">La consommation moyenne annuelle d\u2019un b\u00e2timent est d\u2019environ 240 kWh d\u2019\u00e9nergie\/m\u00b2 chauff\u00e9. Or, les enjeux <\/span><b>\u00e9nerg\u00e9tiques<\/b><span style=\"font-weight: 400;\"> et <\/span><b>climatiques<\/b><span style=\"font-weight: 400;\"> doivent abaisser cette consommation en dessous de 100 kWh\/m\u00b2\/an. Les possibilit\u00e9s d\u2019\u00e9conomies d\u2019\u00e9nergie sur le parc b\u00e2ti sont donc majeures. La r\u00e9novation est un moyen efficace de gagner de la <a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/performance-energetique\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance \u00e9nerg\u00e9tique<\/a>, en particulier sur les b\u00e2timents anciens. \u00c0 cet effet, <\/span><b>le Big Data partage des informations permettant de positionner chaque b\u00e2timent par rapport \u00e0 un \u00e9talon de r\u00e9f\u00e9rence <\/b><span style=\"font-weight: 400;\">(le plus performant de la zone ou du secteur, la moyenne des performances des b\u00e2timents de la zone ou du secteur, la moyenne historique liss\u00e9e de la zone ou du secteur\u2026).<\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em>A lire \u00e9galement : <a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/energie-comptes-twitter-suivre\/\" target=\"_blank\" rel=\"noopener noreferrer\">Les 5 comptes Twitter \u00e0 suivre sur la data et l\u2019\u00e9nergie<\/a><\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Le Smart Building : de la transparence au-del\u00e0 des murs !<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le b\u00e2timent de demain sera intelligent tout au long de son cycle de vie, car connect\u00e9 \u00e0 son environnement gr\u00e2ce \u00e0 des capteurs interrogeables \u00e0 distance. En passant de la simple Gestion Technique du B\u00e2timent (<\/span><b>GTC<\/b><span style=\"font-weight: 400;\">) \u00e0 l\u2019\u00e8re du <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\">, des relev\u00e9s seront effectu\u00e9s toutes les 10 secondes. Cela rendra possible une exploitation en temps r\u00e9el des donn\u00e9es du b\u00e2timent.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le<\/span><b> Big Data<\/b><span style=\"font-weight: 400;\"> pourra donc permettre de croiser de multiples sources de donn\u00e9es, initialement dispers\u00e9es ou cloisonn\u00e9es :<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; color: #000000;\">l\u2019anciennet\u00e9 et la typologie des appareils,<\/span><\/li>\n<li><span style=\"color: #000000;\">les consommations \u00e9nerg\u00e9tiques par \u00e9tablissement,<\/span><\/li>\n<li><span style=\"color: #000000;\">le montant r\u00e9el de la facture \u00e9nerg\u00e9tique,<\/span><\/li>\n<li><span style=\"color: #000000;\">les usages et pratiques : lois horaires, mode d\u2019utilisation, typologie d\u2019accueil (habitation, bureaux, passage ou accueil\u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">des m\u00e9triques moyennes du march\u00e9,<\/span><\/li>\n<li><span style=\"color: #000000;\">des tendances observ\u00e9es sur des p\u00e9riodes ant\u00e9rieures sur le m\u00eame p\u00e9rim\u00e8tre.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Les gestionnaires de <\/span><b>parc immobilier<\/b><span style=\"font-weight: 400;\"> ou responsables techniques, qui disposeront au final de rapports, synth\u00e8ses et autres graphiques, pourront donc :<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #000000;\">programmer des visites de sites \u00ab utiles \u00bb en collaboration avec leurs mainteneurs,<\/span><\/li>\n<li><span style=\"color: #000000;\">anticiper les futurs investissements ou r\u00e9aliser des arbitrages (ex : remplacement, d\u00e9placement ou suppression d\u2019un appareil),<\/span><\/li>\n<li><span style=\"color: #000000;\">\u00e9valuer la <a style=\"font-size: inherit; color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/performance-energetique\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance \u00e9nerg\u00e9tique<\/a><span style=\"font-size: inherit;\"> des sites (globale et unitaire) et le potentiel d\u2019\u00e9conomies associ\u00e9 \u00e0 r\u00e9aliser (en euros et en kWh),<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\">cibler les plans d\u2019actions (en fonction des \u00e9carts d\u2019efficience \u00e9nerg\u00e9tique constat\u00e9s sur des \u00e9tablissements comparables, par rapport \u00e0 un historique, une moyenne du parc ou un r\u00e9f\u00e9rentiel national),<\/span><\/li>\n<li><span style=\"color: #000000;\">sensibiliser les diff\u00e9rents acteurs aux changements de pratiques \u00e0 op\u00e9rer.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>La data intelligente (structur\u00e9e et s\u00e9lectionn\u00e9e) sera au service du pilotage \u00e9nerg\u00e9tique. Les algorithmes ne remplaceront pas le conseil humain. Aussi, des experts sont attendus par les professionnels de l\u2019immobilier et du b\u00e2timent pour vulgariser les r\u00e9sultats issus de cette alchimie Big Data &amp; immobilier et leur donner toute la valeur et tout le sens qu\u2019ils m\u00e9ritent.<\/b><\/span><\/p>\n\n<p><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19531822\/d19933f8-6c37-4e3c-914c-6c7f9721e2d5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d19933f8-6c37-4e3c-914c-6c7f9721e2d5\" style=\"border-width:0px;\" height=\"865\" width=\"1667\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19531822\/d19933f8-6c37-4e3c-914c-6c7f9721e2d5.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19531822, 'd19933f8-6c37-4e3c-914c-6c7f9721e2d5', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e8re du Big Data bat son plein. Avec ses 3 V (Volum\u00e9trie, V\u00e9locit\u00e9 et Vari\u00e9t\u00e9), le Big Data envahit tous les secteurs d\u2019activit\u00e9 int\u00e9ress\u00e9s par le brassage et la structuration de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes. En effet, leur compilation et leur traitement conduisent le plus souvent \u00e0 un contenu riche et intelligible. Le secteur immobilier est de [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[120,119],"tags":[],"class_list":["post-12","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-environnementale","category-real-estate-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data et immobilier : une relation intelligente \u00e0 construire ! - Deepki<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e8re du Big Data bat son plein. 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