{"id":171,"date":"2017-01-26T00:00:00","date_gmt":"2017-01-25T23:00:00","guid":{"rendered":"https:\/\/blog.deepki.com\/2017\/01\/26\/isr-cest-quoi-exactement\/"},"modified":"2024-02-26T15:04:41","modified_gmt":"2024-02-26T14:04:41","slug":"isr-cest-quoi-exactement","status":"publish","type":"post","link":"https:\/\/www.deepki.com\/fr\/blog\/isr-cest-quoi-exactement\/","title":{"rendered":"Au fait, l\u2019ISR c\u2019est quoi exactement ?"},"content":{"rendered":"\n<p><strong>L\u2019<a href=\"https:\/\/www.deepki.com\/fr\/glossaire\/isr-investissement-socialement-responsable\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISR<\/a> (Investissement Socialement Responsable) consiste \u00e0 placer son capital dans un actif (entreprise, b\u00e2timent\u2026) sur la base de crit\u00e8res extra-financiers. Les facteurs consid\u00e9r\u00e9s sont d\u2019ordre environnementaux, sociaux ou de gouvernance (ESG).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-t-black-color\">Qui peut faire de l\u2019ISR\u00a0?<\/span><\/h2>\n\n\n\n<p>Tous les investisseurs en g\u00e9n\u00e9ral, qu\u2019il s\u2019agisse de particuliers, de fonds cot\u00e9s ou non cot\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-t-black-color\">Que permet l\u2019ISR ?<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limiter les risques en s\u00e9curisant le patrimoine extra-financier d\u2019un actif,<\/li>\n\n\n\n<li>Cr\u00e9er de nouvelles opportunit\u00e9s porteuses (march\u00e9s de niche),<\/li>\n\n\n\n<li>Conf\u00e9rer une cr\u00e9dibilit\u00e9 suppl\u00e9mentaire \u00e0 l\u2019actif gr\u00e2ce \u00e0 la dimension \u00e9thique v\u00e9hicul\u00e9e par le respect de certains crit\u00e8res.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\"><em>\u00c0 lire \u00e9galement :&nbsp;<a href=\"https:\/\/www.deepki.com\/fr\/blog\/isr-immobilier-france-focus-chiffres-cles\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISR dans l\u2019immobilier en France : focus sur les chiffres cl\u00e9s<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-t-black-color\">L\u2019<a href=\"https:\/\/www.deepki.com\/fr\/glossaire\/isr-investissement-socialement-responsable\/\">ISR<\/a> appliqu\u00e9 au b\u00e2timent, cela change quoi\u00a0?<\/span><\/h2>\n\n\n\n<p>Compte tenu de l\u2019\u00e9volution de la r\u00e9glementation en mati\u00e8re d\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/efficacite-energetique\/\" target=\"_blank\">efficacit\u00e9 \u00e9nerg\u00e9tique<\/a> et des enjeux majeurs associ\u00e9s au secteur du b\u00e2timent, les investisseurs manifestent de plus en plus d\u2019int\u00e9r\u00eat pour la <strong>d\u00e9marche ISR<\/strong>, appliqu\u00e9e \u00e0 la pierre.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elle garantit la valeur financi\u00e8re des actifs immobiliers gr\u00e2ce \u00e0 des programmes de construction ou de r\u00e9novation \u00e0 fort <strong>impact environnemental<\/strong>.<\/li>\n\n\n\n<li>Mais les placements d\u00e9di\u00e9s sont encore limit\u00e9s&nbsp;: l\u2019immobilier au sens large ne repr\u00e9sente encore que 5 % des actifs des investisseurs institutionnels (la prise en compte tardive de la th\u00e9matique responsable en mati\u00e8re d\u2019immobilier d\u00e9coule directement de cette faible part).<\/li>\n\n\n\n<li>Et des d\u00e9fis sociaux et de gouvernance complexes restent \u00e0 relever&nbsp;: \u00e9quilibre social, lutte contre la corruption, maillage optimis\u00e9 du territoire\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\"><em>\u00c0 lire \u00e9galement :&nbsp;<a href=\"https:\/\/www.deepki.com\/fr\/blog\/isr-immobilier-france-focus-chiffres-cles\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISR : des exemples de placements concrets et durables\u2026<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-t-black-color\">L\u2019ISR, une m\u00e9thodologie encore floue ?<\/span><\/h2>\n\n\n\n<p>Des contours encore flous et des r\u00e9sultats peu lisibles n\u00e9cessitent un besoin d\u2019approfondissement&nbsp;de la notion d\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/www.deepki.com\/fr\/glossaire\/isr-investissement-socialement-responsable\/\" target=\"_blank\"><strong>ISR<\/strong><\/a>, sur les aspects sociaux et de gouvernance :<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des d\u00e9finitions \u00e0 normaliser,<\/li>\n\n\n\n<li>des axes de progr\u00e8s sociaux et de gouvernance \u00e0 formaliser. En effet, les avanc\u00e9es environnementales se g\u00e9n\u00e9ralisant, elles tendent \u00e0 devenir de moins en moins diff\u00e9renciantes, notamment dans l\u2019immobilier,<\/li>\n\n\n\n<li>un reporting \u00e0 syst\u00e9matiser avec des indicateurs clairs et partag\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-t-black-color\">Pour aller plus loin :<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.deepki.com\/fr\/blog\/isr-immobilier-france-focus-chiffres-cles\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;ISR dans l&rsquo;immobilier en France : Focus sur les chiffres cl\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.deepki.com\/fr\/blog\/isr-exemples-de-placements-concrets-durables\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISR : Des exemples de placements concrets et durables<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.deepki.com\/fr\/blog\/obligations-vertes-green-bond-quest-cest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les obligations vertes ou \u201cgreen bond\u201d, qu\u2019est-ce que c\u2019est ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ISR (Investissement Socialement Responsable) consiste \u00e0 placer son capital dans un actif (entreprise, b\u00e2timent\u2026) sur la base de crit\u00e8res extra-financiers. Les facteurs consid\u00e9r\u00e9s sont d\u2019ordre environnementaux, sociaux ou de gouvernance (ESG). Qui peut faire de l\u2019ISR\u00a0? Tous les investisseurs en g\u00e9n\u00e9ral, qu\u2019il s\u2019agisse de particuliers, de fonds cot\u00e9s ou non cot\u00e9s. Que permet l\u2019ISR ? [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Au fait, l\u2019ISR c\u2019est quoi exactement ? - Deepki<\/title>\n<meta name=\"description\" content=\"L\u2019ISR (Investissement Socialement Responsable) consiste \u00e0 placer son capital dans un actif (entreprise, b\u00e2timent\u2026) sur la base de crit\u00e8res extra-financiers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deepki.com\/fr\/blog\/isr-cest-quoi-exactement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au fait, l\u2019ISR c\u2019est quoi exactement ? 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