{"id":24,"date":"2016-05-31T00:00:00","date_gmt":"2016-05-30T22:00:00","guid":{"rendered":"https:\/\/blog.deepki.com\/2016\/05\/31\/importance-esprit-competition-reduire-facture-energetique\/"},"modified":"2021-08-27T18:12:15","modified_gmt":"2021-08-27T18:12:15","slug":"importance-esprit-competition-reduire-facture-energetique","status":"publish","type":"post","link":"https:\/\/www.deepki.com\/fr\/blog\/importance-esprit-competition-reduire-facture-energetique\/","title":{"rendered":"[Vid\u00e9o] De l\u2019importance de l\u2019esprit de comp\u00e9tition pour r\u00e9duire sa facture \u00e9nerg\u00e9tique"},"content":{"rendered":"<p><strong><span class=\"pull-excerpt\">Comment convaincre un maximum de personnes de r\u00e9duire leur consommation d\u2019\u00e9nergie ? Oubliez les injonctions morales et arguments scientifiques, il y a plus efficace : jouer sur notre esprit de comp\u00e9tition.<\/span> <span class=\"dropcap\">D<\/span>ans le cadre d\u2019une conf\u00e9rence TED intitul\u00e9e \u00ab Comment la science comportementale nous aide \u00e0 all\u00e9ger votre facture \u00e9nerg\u00e9tique \u00bb, Alex Laskey, pr\u00e9sident fondateur de la soci\u00e9t\u00e9 Opower, revient sur les r\u00e9sultats surprenants d\u2019une exp\u00e9rience men\u00e9e par des \u00e9tudiants en 2003, en Californie.<\/strong><\/p>\n<p><\/p>\n<p>Lors d\u2019un \u00e9t\u00e9 tr\u00e8s chaud, ils ont d\u00e9pos\u00e9 des affiches sur les portes de tout un quartier, pour inciter les habitants \u00e0 utiliser des ventilateurs plut\u00f4t que la climatisation. 3 types d\u2019affiches ont \u00e9t\u00e9 d\u00e9pos\u00e9s, chacune invoquant un argument diff\u00e9rent :<\/p>\n<ul>\n<li><strong>Les \u00e9conomies r\u00e9alis\u00e9es<\/strong><\/li>\n<li><strong>Les avantages \u00e9cologiques<\/strong><\/li>\n<li><strong>Le sentiment civique.<\/strong><\/li>\n<\/ul>\n<p>L\u2019objectif \u00e9tait de d\u00e9terminer quel serait <strong>l\u2019argument le plus impactant<\/strong>. La r\u00e9ponse est sans appel. Aucun ! C\u2019est alors qu\u2019ils choisissent d\u2019essayer une 4\u00e8me affiche dont les r\u00e9sultats ont d\u00e9pass\u00e9 les attentes. On vous laisse d\u00e9couvrir en image.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Alex Laskey: How behavioral science can lower your energy bill\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4cJ08wOqloc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p><strong>Ce que l\u2019on retient<\/strong> : les meilleurs arguments ne sont pas forc\u00e9ment ceux que l\u2019on imagine.<\/p>\n<p style=\"text-align: right;\"><em>Cr\u00e9dit photo : Pixabay \/ Alexandria<\/em><\/p>\n<p><\/p>\n\n<p><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19531822\/8a11ec19-675e-4a9c-af3d-434e13c22143\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-8a11ec19-675e-4a9c-af3d-434e13c22143\" style=\"border-width:0px;\" height=\"865\" width=\"1667\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19531822\/8a11ec19-675e-4a9c-af3d-434e13c22143.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19531822, '8a11ec19-675e-4a9c-af3d-434e13c22143', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment convaincre un maximum de personnes de r\u00e9duire leur consommation d\u2019\u00e9nergie ? Oubliez les injonctions morales et arguments scientifiques, il y a plus efficace : jouer sur notre esprit de comp\u00e9tition. Dans le cadre d\u2019une conf\u00e9rence TED intitul\u00e9e \u00ab Comment la science comportementale nous aide \u00e0 all\u00e9ger votre facture \u00e9nerg\u00e9tique \u00bb, Alex Laskey, pr\u00e9sident fondateur [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9duire sa facture \u00e9nerg\u00e9tique avec l&#039;esprit de comp\u00e9tition<\/title>\n<meta name=\"description\" content=\"Comment convaincre un maximum de personnes de r\u00e9duire leur facture \u00e9nerg\u00e9tique ? 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