{"id":438,"date":"2018-04-12T00:00:00","date_gmt":"2018-04-11T22:00:00","guid":{"rendered":"https:\/\/blog.deepki.com\/2018\/04\/12\/tech-secteur-immobilier\/"},"modified":"2021-09-03T15:50:46","modified_gmt":"2021-09-03T15:50:46","slug":"tech-secteur-immobilier","status":"publish","type":"post","link":"https:\/\/www.deepki.com\/fr\/blog\/tech-secteur-immobilier\/","title":{"rendered":"Quand la Tech vient bouleverser le secteur immobilier : panorama des d\u00e9fis \u00e0 venir"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: bold; color: #000000;\"><span class=\"dropcap\">V<\/span><strong>ous avez certainement d\u00e9j\u00e0 entendu parler de FinTech, FoodTech, MedTech\u2026 Rien d\u2019\u00e9tonnant puisque la technologie ne cesse de se d\u00e9velopper pour prendre une place consid\u00e9rable dans notre quotidien. C\u2019est au tour de l\u2019immobilier de se \u00ab tech-iser \u00bb avec la cr\u00e9ation des Real Estech (ou proptech). Longtemps immobile, quels sont les nouveaux d\u00e9fis du secteur immobilier ? Le Blog de Deepki analyse pour vous le 1er Barom\u00e8tre de la real Estech en France publi\u00e9 par KPMG et Real Estech.<\/strong><\/span><\/p>\n<h2><span style=\"color: #000000;\">L\u2019immobilier, un secteur en pleine mutation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Les activit\u00e9s immobili\u00e8res et la construction repr\u00e9sentent respectivement <strong>13 % et 5 % de la valeur ajout\u00e9e de l\u2019\u00e9conomie fran\u00e7aise<\/strong>. Cependant, g\u00e9n\u00e9rant peu de gains de productivit\u00e9, <strong>les prix des biens et services immobiliers ne baissent pas<\/strong>, contrairement \u00e0 d\u2019autres secteurs comme les produits \u00e9lectroniques.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Depuis peu, quatre facteurs principaux viennent bousculer le secteur immobilier en France :<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><b>Les technologies :<\/b> l\u2019enjeu consiste \u00e0 construire des mod\u00e8les \u00e9conomiques capables de g\u00e9n\u00e9rer de r\u00e9els gains de productivit\u00e9 gr\u00e2ce \u00e0 des technologies telles que la blockchain ou encore les drones et objets connect\u00e9s.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Les donn\u00e9es :<\/b> collect\u00e9es dans des volumes chaque jour plus importants, les donn\u00e9es priv\u00e9es et publiques permettent d\u00e9sormais d\u2019acc\u00e9der gratuitement \u00e0 l\u2019information.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Les normes :<\/b> tr\u00e8s r\u00e9gul\u00e9 par nature, il semblerait que le secteur immobilier ait atteint un plafond concernant la r\u00e9glementation. Tous les acteurs du secteur s\u2019accordent cependant \u00e0 am\u00e9liorer encore cette r\u00e9glementation.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Les comportements :<\/b> les changements culturels impactent directement le secteur avec l\u2019av\u00e8nement de pratiques telles que la mise en location, l\u2019\u00e9change et le partage de biens priv\u00e9es. L\u2019immobilier devient alors un bien similaire aux autres, d\u00e9pourvu de tout h\u00e9ritage culturel et historique.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">L\u2019\u00e9cosyst\u00e8me immobilier en pleine expansion<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La Real Estech repr\u00e9sente 400 start-ups, <strong>soit plus de 3 500 emplois \u00e0 travers la France<\/strong>, d\u00e9montrant ainsi que l\u2019immobilier se positionne d\u00e9sormais comme <strong>un march\u00e9 similaire aux autres pour les entrepreneurs<\/strong>. Ces start-up innovantes s\u2019articulent autour de quatre grands axes : <strong>la gestion<\/strong> (47 %), <strong>l\u2019occupation<\/strong> (26 %), <strong>la construction<\/strong> (18 %) et <strong>le financement<\/strong> (9 %).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bien que l\u2019\u00e9volution du march\u00e9 immobilier n\u2019en soit qu\u2019\u00e0 ses pr\u00e9mices (les 3\/4 de ces start-ups ayant \u00e9t\u00e9 cr\u00e9\u00e9es il y a moins de quatre ans), les cr\u00e9ateurs d\u2019entreprise paraissent <strong>de plus en plus exp\u00e9riment\u00e9s<\/strong> et <strong>investissent progressivement toute la cha\u00eene de valeur<\/strong>. Le c\u0153ur de leur innovation se base sur le d\u00e9veloppement de <strong>logiciels permettant d\u2019automatiser les op\u00e9rations \u00e0 faible valeur ajout\u00e9e<\/strong>, permettant ainsi aux salari\u00e9s de se concentrer sur la relation client. Conscients du changement en cours dans l\u2019industrie, <strong>90 % des grands groupes collaborent dor\u00e9navant avec des start-up<\/strong> dans une dynamique d\u2019<em>open innovation<\/em> dans le but de :<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">d\u00e9velopper de nouvelles technologies ;<\/span><\/li>\n<li><span style=\"color: #000000;\">b\u00e9n\u00e9ficier de la culture innovatrice des start-up ;<\/span><\/li>\n<li><span style=\"color: #000000;\">int\u00e9grer de nouveaux talents.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Les enjeux strat\u00e9giques du Big Data dans le secteur immobilier<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Le Big Data, ou traitement de la donn\u00e9e, repr\u00e9sente <strong>la technologie consid\u00e9r\u00e9e comme la plus strat\u00e9gique<\/strong> pour pr\u00e8s de la moiti\u00e9 des start-up de la Real Estech. Bien que des progr\u00e8s consid\u00e9rables aient \u00e9t\u00e9 r\u00e9alis\u00e9s ces derni\u00e8res ann\u00e9es concernant <strong>l\u2019accessibilit\u00e9 des donn\u00e9es publiques comme priv\u00e9es<\/strong> gr\u00e2ce \u00e0 <a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/open-data-france\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019ouverture des donn\u00e9es nationales<\/a>, il reste encore \u00e9norm\u00e9ment de chemin \u00e0 parcourir concernant <strong>la captation, la standardisation, la comparabilit\u00e9 et le traitement de la donn\u00e9e<\/strong> afin de pouvoir g\u00e9n\u00e9rer des analyses pr\u00e9dictives fiables. En effet, les informations li\u00e9es aux donn\u00e9es restent encore trop souvent priv\u00e9e et partielles.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><i>\u00c0 lire \u00e9galement : <\/i><a style=\"color: #000000;\" href=\"https:\/\/www.deepki.com\/fr\/blog\/donnees-multiples-parc-immobilier\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Sources de donn\u00e9es multiples : comment avoir une vue d\u2019ensemble du parc immobilier ?<\/i><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Longtemps consid\u00e9r\u00e9 comme immobile, le secteur immobilier conna\u00eet actuellement sa mutation la plus importante de l\u2019histoire, l\u2019obligeant ainsi \u00e0 faire face \u00e0 un certain nombre de nouveaux d\u00e9fis tels que l\u2019int\u00e9gration de nouvelles technologies, l\u2019acc\u00e8s facilit\u00e9 \u00e0 l\u2019information, l\u2019am\u00e9lioration des normes et l\u2019adaptation aux comportements \u00e9mergents. Alors, pr\u00eats \u00e0 sauter le pas de la digitalisation ? \u00c0 vos marques, pr\u00eats, innovez !<\/b><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em><strong>Source : <\/strong><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/fr\/pdf\/2018\/01\/fr-barometre-start-up-real-estech-KPMG.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">KPMG : 1er Barom\u00e8tre de la Real Estech en France<\/a><\/em><\/span><\/p>\n\n<p><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19531822\/cd35bcaf-500a-40ce-8d80-6d1f6119195d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd35bcaf-500a-40ce-8d80-6d1f6119195d\" style=\"border-width:0px;\" height=\"865\" width=\"1667\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19531822\/cd35bcaf-500a-40ce-8d80-6d1f6119195d.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19531822, 'cd35bcaf-500a-40ce-8d80-6d1f6119195d', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez certainement d\u00e9j\u00e0 entendu parler de FinTech, FoodTech, MedTech\u2026 Rien d\u2019\u00e9tonnant puisque la technologie ne cesse de se d\u00e9velopper pour prendre une place consid\u00e9rable dans notre quotidien. C\u2019est au tour de l\u2019immobilier de se \u00ab tech-iser \u00bb avec la cr\u00e9ation des Real Estech (ou proptech). Longtemps immobile, quels sont les nouveaux d\u00e9fis du secteur [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand la Tech vient bouleverser le secteur immobilier : panorama des d\u00e9fis \u00e0 venir - Deepki<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui, Le Blog de Deepki analyse pour vous le 1er Barom\u00e8tre de la real Estech en France publi\u00e9 par KPMG et Real Estech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deepki.com\/fr\/blog\/tech-secteur-immobilier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand la Tech vient bouleverser le secteur immobilier : panorama des d\u00e9fis \u00e0 venir - 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